A campaign report gives an oversight on how your Search Engine Internet Marketing, or Cost Per Click campaigns are performing and also uses search specific landing pages or other parameters to track online and offline marketing such as print advertising, banners, e-mail marketing campaigns and any other method that prompts visitors to visit your site.

These methods can determine campaign changes by looking at visitor information from the view of:

Click number

How many clicks an invdividual campaign brought to the web site

Cost per click

How much, on average, you spent on luring a visitor to your web site.

Total cost

Time spent on site

Shows on average, how long visitors from each campaign spent on your site. This measures of how effective the site is at holding on to visitors (also known as stickiness). Where this number is low, you should consider what those visitors were looking for, and why they failed to find it. Does the landing page deliver what the ad promised?

Number of goals reached

The number of visitors who made a purchase or reached a goal page.

Conversion rate

The number of visitors who purchase, divided by the total number of visitors from this campaign.

Return on Advertising

This is perhaps the most important measure of whether a internet marketing campaign is successful or not, because it balances how much the campaign cost against how much revenue it generated.