Search Engine Optimization (SEO) aims to improve the ranking of a website in search engine results and is the mainstay of search engine and internet marketing promotion.

Search engines display different kinds of listings in the search engine results including cost-per-click advertisements (such as adwords), paid listings, and natural search results. SEO is concerned with improving the number and position of a website's natural search results for a variety of keywords which are relevant to the organisation. SEO techniques may increase the number and quality of visitors and is sometimes offered as a seperate service, or as part of a larger internet marketing campaign. It can often be very effective when incorporated into the initial development and website design.

Why SEO?

1. High ranking in Google maintains visibility
2. Greater brand recognition.
3. Lower advertising costs
4. Potentially increased sales

If SEO is prepared well, the cost per visitor decreases and natural search results will increase.