BLM is ideal for facilitating long-range website marketing planning with our clients.

By focusing discussions and agendas, we can move organisations efficiently through the process of buliding objectives and arrive at insightful and beneficial outcomes.

In order to develop appropriate marketing strategies a business must first understand ' Where it is ' in terms of the business and its markets, before going onto decide ' Where it wants to get to ' in terms of Objective Building and ' How its going to get there ' the Strategies to be employed. This is achieved through completion of Marketing Analysis, which through market research will provide:

• detailed analysis of the website, to identify its Strengths and Weaknesses, in terms of resources available be they human, financial, intellectual ...etc
• detailed analysis of the markets in which the website currently operates, including competition and consumer needs and general environmental factors i.e. legal, economic, and technological elements.

Consider BLM for:

• Mission, vision, values, and goal development
• Long-range planning
• Marketing plan development
• Organizational change
• Process mapping
• Focus groups